Shopping without the crowds in Chelsea

This is a guest post by Jules Pearson of London on the Inside especially for The Beaufort.  Thanks Jules!Kings Road

This is a guest post by Jules Pearson of London on the Inside especially for The Beaufort.  Thanks Jules!

Whilst most tourists on a shopping trip to London head to the well-known shopping areas like Oxford Street and Bond Street, there are other neighbourhoods which boast just as good retail outlets only less crowds.  To avoid long queues and make the most of your time in the city visitors should head west to Chelsea where they can find all of the top high street stores as well as designer brands, independent boutiques and department stores.

Kings Road was made famous in the 1960’s when the beautiful hippy chicks claimed it as their home.  Since then it has become a magnet for the fashionable; Vivienne Westwood opened her first ever boutique there which lead to the arrival of the punks in the 70’s.  Now nearly 40 years on, the road is lined with shops making it the perfect place to while away an afternoon buying everything from new shoes to furniture for your home.

No trip to Kings Road would be complete without a visit to R Soles, an independent store which sells beautiful cowboy boots and has been open 1975.  If labels are your thing then look no further than Austique which has two floors of clothing from brands such as Markus Lupfer, Alice + Olivia, Goldsign and Zimmermann – some of the brands in-store can’t be found anywhere else in the UK.

Kings RoadFor a touch of history and to stock up on any last minute presents, a visit to Peter Jones is essential. It is one of the oldest stores on the road having opened in 1877 and the department store is now part of the John Lewis family.  Then once you’re shopped out cross over the road and spend an hour or two admiring the art in the Saatchi Gallery.  Shopping in the city without the stress: what’s not to like?

Relax afterwards with the complimentary cream tea at The Beaufort which I enjoyed during my recent stay at the hotel, which is within walking distance of the boutiques of Kings Road.

Jules Pearson founded the London lifestyle website London on the Inside and writes for various other London websites. Jules also works in luxury travel PR and has her finger on the pulse on the city.

Photo credit: